EVA Air
Overview
Overview
Client
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Tools
Figma
Duration
5 weeks
Role
UX/UI Researcher and Designer
Background
Background
EVA Air, one of the top airlines in Asia, is praised for their high quality service and travel experience. However, compared to their competitors, they are far behind in their app design and usability.
EVA Air, one of the top airlines in Asia, is praised for their high quality service and travel experience. However, compared to their competitors, they are far behind in their app design and usability.
The Problem
The Problem
EVA Air’s mobile app is difficult to navigate and lacks a seamless design. Users have difficulty navigating parts of the app and are frustrated by the difficulty of using their rewards to make a purchase.
EVA Air’s mobile app is difficult to navigate and lacks a seamless design. Users have difficulty navigating parts of the app and are frustrated by the difficulty of using their rewards to make a purchase.
User Research
User Research
To start this project, I conducted user interviews with individuals who have experience purchasing furniture using existing online marketplaces. I found that participants had similar pain points.
Through my research, I learned that this app's ideal user would be a young adult who wants to save money on furniture for their new home.
To start this project, I conducted user interviews with individuals who have experience purchasing furniture using existing online marketplaces. I found that participants had similar pain points.
Through my research, I learned that this app's ideal user would be a young adult who wants to save money on furniture for their new home.
“The app feels a bit unorganized, and I don’t know where to find certain information.”
“The app feels a bit unorganized, and I don’t know where to find certain information.”
“It doesn’t make sense that the app takes me to a webpage when I want to complete certain tasks. ”
“It doesn’t make sense that the app takes me to a webpage when I want to complete certain tasks. ”
User Research
User Research
I began with an analysis of competitors to grasp a better understanding of how their apps differ from their websites. I found that the majority of airlines had apps that had a completely different design from their websites.
Additionally, I asked a group of participants who were familiar with EVA Air to provide their opinions on the mobile app.
I began with an analysis of competitors to grasp a better understanding of how their apps differ from their websites. I found that the majority of airlines had apps that had a completely different design from their websites.
Additionally, I asked a group of participants who were familiar with EVA Air to provide their opinions on the mobile app.
90%
90%
were dissatisied with the design of the booking process
100%
100%
thought the categories in the app were unorganized and made it difficult to find information
thought the categories in the app were unorganized and made it difficult to find information
Pain Points
Through my research, I found that the main pain points were that users are hesitant to use online marketplaces because they're afraid of getting scammed and don't want to give their personal information to strangers.
Pain Points
Through my research, I found that the main pain points were that the design made using the app inefficient, the booking process is unclear, and the outdated design was unappealing.
How might we improve efficiency for users who are booking a flight to increase satisfaction with their app?
How might we improve efficiency for users who are booking a flight to increase satisfaction with their app?
How might we improve efficiency for users who are booking a flight to increase satisfaction with their app?
The Solution
The Solution
Redesign the app to make a more seamless and efficient booking process
Redesign the app to make a more seamless and efficient booking process
Redesign the app to help create a seamless and organized booking process to improve efficiency ans user satisfaction
Wireframing
Wireframing
I began the design process by taking inspiration from existing applications and creating a layout that clearly shows users the elements important to creating a seamless experience.
I began the design process by taking inspiration from existing applications and creating a layout that clearly shows users the elements important to creating a seamless experience.
Style Guide
Style Guide
I began with a brand refresh to help guide my design process to design in a more modern direction. I wanted the brand to target young adults, which is why I wanted to make the logo feel fresher while keeping the elements similar.
I began with a brand refresh to help guide my design process to design in a more modern direction. I wanted the brand to target young adults, which is why I wanted to make the logo feel fresher while keeping the elements similar.
Since EVA Air’s most recent logo redesign was in 2013, I decided to begin with a brand redesign to help guide my design process. I aimed for a more modern approach to appeal to younger customers.
High Fidelity Designs
High Fidelity Designs
With the branding finalized, I began adding UI elements to the prototype and making minor adjustments to parts of the design.
With the branding finalized, I began adding UI elements to the prototype and making minor adjustments to parts of the design.
Testing the Design
Testing the Design
During the testing phase of my design, I focused on making sure participants had improved satisfaction with the updated design.
Through this process, I found that the participants all thought the redesign made it easier to view information and felt that the layout was cleaner, making it look more appealing.
During the testing phase of my design, I focused on making sure participants had improved satisfaction with the updated design.
Through this process, I found that the participants all thought the redesign made it easier to view information and felt that the layout was cleaner, making it look more appealing.
Final Thoughts
Final Thoughts
It was interesting to explore different airline apps to see how much UI can differ by country. I would like to see how much of an impact an updated UI can have on EVA Air’s app and user satisfaction. I would be interested to see if an updated app would improve efficiency when booking through the EVA app
It was interesting to explore different airline apps to see how much UI can differ by country. I would like to see how much of an impact an updated UI can have on EVA Air’s app and user satisfaction. I would be interested to see if an updated app would improve efficiency when booking through the EVA app
Contact
Contact