Refurnished
Overview
Overview
Client
--
Tools
Figma
Duration
5 weeks
Role
UX/UI Researcher and Designer
The Problem
The Problem
Online marketplaces lack a sense of trust and reliability, causing users to be hesitant to provide their personal information to strangers.
Online marketplaces lack a sense of trust and reliability, causing users to be hesitant to provide their personal information to strangers.
User Research
User Research
To start this project, I conducted user interviews with individuals who have experience purchasing furniture using existing online marketplaces. I found that participants had similar pain points.
Through my research, I learned that this app's ideal user would be a young adult who wants to save money on furniture for their new home.
To start this project, I conducted user interviews with individuals who have experience purchasing furniture using existing online marketplaces. I found that participants had similar pain points.
Through my research, I learned that this app's ideal user would be a young adult who wants to save money on furniture for their new home.
80%
80%
were frustrated by poorly written listings
were frustrated by poorly written listings
100%
100%
had second thoughts about a purchase due to sketchy profiles
had second thoughts about a purchase due to sketchy profiles
After gathering the findings from my research, I moved on to ideating a solution that could create a more seamless and stress-free shopping experience for users.
After gathering the findings from my research, I moved on to ideating a solution that could create a more seamless and stress-free shopping experience for users.
Pain Points
Through my research, I found that the main pain points were that users are hesitant to use online marketplaces because they're afraid of getting scammed and don't want to give their personal information to strangers.
Pain Points
Through my research, I found that the main pain points were that users are hesitant to use online marketplaces because they're afraid of getting scammed and don't want to give their personal information to strangers.
How might we enhance the trust and safety of online marketplaces to help users feel more comfortable conducting transactions with strangers?
How might we enhance the trust and safety of online marketplaces to help users feel more comfortable conducting transactions with strangers?
How might we enhance the trust and safety of online marketplaces to help users feel more comfortable conducting transactions with strangers?
How might we enhance the trust and safety of online marketplaces to help users feel more comfortable conducting transactions with strangers?
The Solution
The Solution
Developing an app that facilitates the sale of second-hand furniture locally. Users must verify their identity before posting listings, and the app includes in-app messaging and payment features to enhance security and safety.
Developing an app that facilitates the sale of second-hand furniture locally. Users must verify their identity before posting listings, and the app includes in-app messaging and payment features to enhance security and safety.
Before starting the design process, I mapped out the user flow of a user's journey from opening the app and searching for an item, to paying for the item and bringing it home.
This process allowed me to fully grasp the necessary steps to help users feel confident in conducting transactions with strangers online.
Before starting the design process, I mapped out the user flow of a user's journey from opening the app and searching for an item, to paying for the item and bringing it home.
This process allowed me to fully grasp the necessary steps to help users feel confident in conducting transactions with strangers online.
Wireframing
Wireframing
With the user flow in mind, I began the design process by taking inspiration from existing applications and creating a layout that clearly shows users elements important to creating a seamless experience.
With the user flow in mind, I began the design process by taking inspiration from existing applications and creating a layout that clearly shows users elements important to creating a seamless experience.
Style Guide
Style Guide
When creating the brand identity, I went in with the goal of fostering a sense of trust, which is why I decided to use blue as one of the primary colors for the brand.
When creating the brand identity, I went in with the goal of fostering a sense of trust, which is why I decided to use blue as one of the primary colors for the brand.
High Fidelity Designs
High Fidelity Designs
With the branding finalized, I began adding UI elements to the prototype and making minor adjustments to parts of the design.
With the branding finalized, I began adding UI elements to the prototype and making minor adjustments to parts of the design.
Testing the Design
Testing the Design
During the testing phase of my design, I focused on using unmoderated tests with a group of participants who have experience purchasing second-hand furniture.
Through this process, I found that all participants found the design to be easy to navigate and were more comfortable proceeding with a purchase knowing there are security measures in place.
During the testing phase of my design, I focused on using unmoderated tests with a group of participants who have experience purchasing second-hand furniture.
Through this process, I found that all participants found the design to be easy to navigate and were more comfortable proceeding with a purchase knowing there are security measures in place.
Final Thoughts
Final Thoughts
As the project came to an end, I learned the importance of gaining insight from potential users and refining the designs based on their feedback. After completing the designs from a buyer's perspective, my next steps are to create an experience from the seller's perspective.
As the project came to an end, I learned the importance of gaining insight from potential users and refining the designs based on their feedback. After completing the designs from a buyer's perspective, my next steps are to create an experience from the seller's perspective.
Contact
Contact